Coming up with an idea for a digital product is usually the fun part. At that stage, everything feels possible: the platform works, users love it, the business is growing, and you can already picture what it might look like five years from now. The harder part comes next, whe...

Switching hosting providers sounds simple until you actually try it. Suddenly there are databases that don't quite fit, broken file paths, SSL certificates that need to be reconfigured, and a domain that could go offline at the worst possible moment if something goes wrong. T...

A website is taking too long to load. A support ticket is opened with the hosting provider, and a fairly predictable conversation begins: “the server is slow,” “we need more memory,” “PHP needs more resources,” or “the database needs more capacity.” Sometimes ...

There’s something interesting about the way companies talk about their data. They pay a great deal of attention to customer data—and for good reason—but rarely stop to consider everything the organization itself knows about its own business. A company can spend years bu...