Having a solid online presence is essential in the current digital era, as it provides and facilitates the necessary tools and visibility for your venture to grow and prosper.
Here are some benefits of having a powerful online presence:
- Global reach: it allows you to reach a much wider audience, beyond geographical borders. This is especially valuable and relevant for businesses that want to expand into new markets.
- 24/7 Availability: unlike a physical business with limited hours, an online presence ensures that your customers can access information about your company and its products and/or services at any time, even outside of business hours.
- Interaction and engagement: social media and blogs allow for two-way communication with your audience. You can receive feedback, answer questions, and build stronger relationships.
- Marketing and promotion: tools like SEO, social media advertising, and email marketing allow you to promote your products and/or services more effectively and at a lower cost than traditional methods.
- Access to analytics and data: an online presence also allows you to obtain valuable data about the behavior and preferences of your users and/or followers, facilitating strategic decision-making.
- Networking opportunities: it also helps you connect with other professionals and companies, opening doors to new collaboration and growth opportunities.
- Competitiveness: in a digital world, having an online presence helps you stay competitive in your Industry and Sector.
Recommendation What basic initial concrete actions should entrepreneurs take to obtain this presence?
It is essential to take two initial actions:
Step 1: Register an Internet domain
- Credibility and professionalism: a custom domain conveys a professional and trustworthy image. For example, a website with the address: "myventure.com" seems more legitimate and serious than one with a generic domain like "myventure.freewebsite.com".
- Brand identity: having a unique domain strengthens your brand identity and makes it easier for users to remember and find your company online, which is crucial for building a solid reputation.
- Total control: by registering your domain, you have full control over your web address. You can create custom email accounts (for example: info@myventure.com), which also adds a professional touch.
Step 2: Purchase a scalable web hosting plan
- Capacity for growth: as your startup grows, you will need hosting that can adapt to the increase in traffic and storage without affecting your website's performance.
- Flexibility and cost efficiency: scalable hosting allows you to adjust/modify resources (like memory and storage capacity), according to your venture's needs, thus avoiding unnecessary expenses and optimizing your budget over time.
